Did you ever wonder what does the BTS army logo mean?
Why did BTS change their logo from a bulletproof vest to the one on the doors dedicated to the Army? Learn about the history and meaning of the boy band brand.
Throughout their career on stage, the K-pop musical group BTS changed their brand identity to Beyond The Scene, and this has a deep meaning that demonstrated the affection of singers and rappers for their fandom.
The success of a project or a brand depends on being honest with the message. Many experts believe that one of the characteristics that brought BTS to international fame was their way of talking to young people about how complicated it was to be a teenager, but with the hope of a better future.
BTS’s debut logo was a bulletproof vest, an image that clearly had a connection to the meaning of their name: ‘Bulletproof Boys.’ Evolution always comes with changes, and in 2017, the GRAMMY Award-nominated band introduced a new logo and a transformation in their brand identity to Beyond The Scene.
On July 4, 2017, through the official channel of Big Hit Entertainment on the YouTube platform, a video was published with the official presentation of the new BTS logo, which consisted of two doors that would symbolize the connection between the boy band and the bts Army.
WHY DID BTS CHANGE THE LOGO ON THE DOORS, AND WHAT DOES IT MEAN?
What is a brand’s identity? It is everything that surrounds a company, business, or project, the slogan, its characteristic colors, the logo, the message, and much more, this is done in order for the public to identify it easily.
After the release of the BTS (방탄소년단) LOGO ANIMATION VIDEO, Big Hit Entertainment reported that they had long since decided to make changes and revealed all the details of the new brand identity of the RM-led group.
According to the K-pop idol agency, the logo on BTS’s doors means that they prevent oppression and prejudice towards young people, adding that it is also going one step beyond the established = Beyond The Scene.
Young people who are not satisfied with reality, but who move forward until they fulfill their dreams.
That’s why Beyond The Scene (behind the scenes or going beyond the scenes) is tied to evolution and overcoming oneself.
Doors are a universal symbol that expresses going from place to place, finding new horizons and welcoming new adventures, so BTS’s marketing team and fans found the perfect logo for them and ARMY.
The second represents ARMY and is the reflection of themselves as artists and people, that’s why the doors are upside down. The performers of ‘Dynamite’ wanted both logos to complement each other in 1, just like their relationship with ARMY.
Fans began to investigate the subject and shared their theories of other meanings on social networks, one of them tip that it would be a metaphor linked to the book of Into ‘The Magic Shop: A Neurosurgeon’s Quest To Discover The Mysteries Of The Brain And The Secrets Of The Heart’ by James R. Doty, that on its cover shows a door similar to the logo of the group.
Who is your favorite bts idols and what do you think about bts door logo tell us about your views in comments.
Also read about : History of BTS (Bangtan Boys)